Aerial Advertising Is Sure To Make You Look Up

Aerial advertising is a form of advertising, where balloons, aero planes, blimps or helicopters are used to display advertising materials. Statistics states that 88% of the people surveyed remember seeing an advertisement while 79% of the people remember the product and 67% of the people remember at least one half of the actual advertisement. This only proves that Aerial advertising is an effective method of advertising.

Aerial Nanjing Zhongshan Botanical Garden Editorial Image - Image of  garden, leaves: 106192365

It is instinctive for any person to look up on hearing an aircraft or helicopter or even seeing a blimp. Anything seen or heard in the skies is still an exotic experience. The requirements of an aerial vehicle used for advertising are low air speed flying, full stalls of the aircraft and maximum maneuvers to ensure that the advertised material are being seen by the audience below. Aerial Banners, Billboards, letter banners are all light weight advertising materials having large prints and logo used in this type of Advertising foto.

Aerial Advertising using Air crafts:
Normal high-speed aero planes cannot be used for the purpose of advertising and the most common are the “prop aero planes”. These are fixed wing air crafts which can travel at a relatively low-speed and can stall when required. Helicopters are also used for banner towing. The disadvantage of usage of a fixed wing aircraft is that there are restricted air spaces in around sensitive installation or pivotal locations like Washington and New York City or the defense aerospace, the banner towing air crafts are not allowed in these regions.

Aerial Advertising using Blimps:
Blimps are non rigid floating airship which does not have internal supporting structures. Blimps rely on hot gases like helium to keep them afloat. In the year 1925, Goodyear Tire and Rubber Company were the first to use blimp for their advertisement. In the modern-day blimps, LED billboards are fitted to give a better view to audience during day or night-time. Blimps are more cost-effective method of advertising compared to others. One advantage of the blimp is that it can move freely in the skies, there is no restriction to its movement even in no fly zones.

Aerial Advertising using Sky writing:
On a clear day with calm winds, sky writing is one of the best ways of aerial advertising. Short messages written in the sky in a horizontal pattern, which is parallel to the equatorial axis of the earth, refer to as sky writing. A vapor projector is used to create the smoke and the pilot writes the message in the sky. This is popular with many companies. Short dramatic messages are written regarding either personal or business related. Personal messages vary from birthday wishes to marriage proposals.

An important aspect of aerial advertising is that the FAA has set guidelines on the usage of the aircraft and the safety measures needed during aerial advertising. Written approvals along with certificates indicating that the personal flying the aircraft has completed the training are mandatory. The FAA has created complete Information on the operations of banner towing. Aerial advertising might not be able to compete with the new age technology and the internet but it still is one of the best effective methods of advertising which can reach a larger audience in a short span of time.

Leave a Reply

Your email address will not be published. Required fields are marked *

Life Style

Men’s Clothing – It Is Time to Think Different

The fashion industry is indeed a marketplace that never sleeps. And today, the demands of this market are continuously evolving. As we all know, women are the dominate consumers of the apparel business worldwide. This means that the competition among the clothing lines have always been intense. The reason for this intense competition is very […]

Read More
Life Style

The 4 Most Common Pottery Types and Their Characteristics

Ceramic pottery is a method and the products of melting ceramic objects and clays and other similar materials with high-powered heat in a kiln to form them into smooth and durable items. Major classes include porcelain, earthenware and stoneware. The earliest place where these wares are usually produced is known as a ceramics factory. It […]

Read More
Life Style

Three Wolf Moon T-Shirt – How Can You Emulate Its Phenomenal Viral Marketing Success

To emulate the viral marketing success of the three wolf moon t-shirt you must first know how it was achieved. Approximately six months prior to the three wolf moon t-shirt becoming an in-demand ‘must have’ item, a person known as B. Govern “Bee-Dot-Governa” accessed the Amazon web site and penned a satirical comment about a […]

Read More